Marketing American Products In The Middle East Economics Essay

The issue on unemployment in the United States of America has late been experienced widely within the full state due to the autumn of the assorted American companies as a direct consequence of the planetary economic crisis which occurred during the past few old ages ( Ortenz, T. ( 2010 ) .

In a study released by the Trading Economics Inc. ( 2010 ) , the unemployment rate of the United States as of September 2010 was reported at around 9.6 % . So far, the highest unemployment rate in the US occurred on November 1982 with an mean rate of 10.8 % . Since 1948 until the current twelvemonth 2010, the mean unemployment rate in the state had an norm of 5.7 % ( Trading Economics Inc. , 2010 ) .

Clearly, given the above informations, the 9.6 % current rate of unemployment in the United States is considered to be a high rate which the authorities should make something about. Ortenz, T. ( 2010 ) argues that unemployment or the increasing rate of joblessness in the US is considered to be a plague which easy eats the households and people off as the chief cloth of the society and hence makes this issue the most noxious of all issues that any state may see.

Acerate leaf to state, joblessness and the rise of the unemployment rate is considered to hold the worst effects on the full society, the household and even the political and economic facets of every single citizen in the United States which is why the authorities, with the aid of the business communities and the different concern organisations need to make something in order to turn to this ever-growing job before it gets worse ( Selengut, S. , 2009 ) .

In an article written by Berlau, J. ( 2010 ) , the writer stated that despite the steady addition in the state ‘s unemployment rate, the citizens are still non losing hope with the programs laid down by the US federal authorities and the policies they create which promote the creative activity of more occupations in the state. Harmonizing to this writer, hiking the demand for US made merchandises and services and increasing the degree of fight of the American concerns is the chief key to bring forth more occupations in the economic system.

In line with this, the US authorities has so implemented policies with respect to the investing intended for the betterment of the assorted substructures in the state. In fact, the current President Obama is suggesting that more tracks, tracks and roads will be built as a agency of bettering the economic fight of the state and pulling more concern investings in the state ( Berlau, J. , 2010 ) .

Selengut, S. ( 2009 ) on the other manus provinces that aside from pulling more concern investings in the state, bettering the degree of investing on the people ‘s accomplishments is besides of import. The writer contends that since occupations are considered as effectual moneymaking activities, more accomplishments and makings particularly on the physical, rational and proficient facets are needed to be focused on by the American citizens in order to increase their degree of making for the occupations they intend to acquire into.

But while there may be many other agencies by which the unemployment and the issue on joblessness in the state may be solved for good, Bergsten, F. ( 2010 ) argues that the American companies must besides concentrate on aiming international markets and spread outing their market presence on the untapped economic systems in the universe. For case, China is presently considered as a globally flourishing economic system due to its immense market comprised of one million millions of people and the alleged “ market-openness ” of the Chinese market. Bergsten, F. ( 2010 ) further argues that for the United States to successfully increase the fight of its market, it must draw a bead on to tap the Middle East which is besides considered as a conservative yet a rapidly-booming immense market.

However, selling in a diverse part such as the Middle East may non turn out to be every bit easy as normally assumed. This is because both faith and civilization play an of import function in footings of marketing in such a conservative market such as the Middle East part. For the United States companies to successfully tap this immense, profitable market, they need to understand the manner of life of the people every bit good as the consumer demands and outlooks from this part ( Angelidis, J. & A ; Ibrahim, N. , 1995 ) .

Because of this world, there is a demand for the American companies to analyze and derive an in-depth apprehension on the specific selling schemes and tactics that may be used in tapping the Middle Eastern markets and more specifically, how these American companies may efficaciously market American merchandises in the Middle East that will finally make more occupations in the United States.

Statement of the Problem

This thesis proposal entitled “ Marketing American Products in the Middle East to Make More Jobs in the USA ” aims to work out or set an terminal to the job on the fast-increasing unemployment rate in the United States through the successful selling of assorted American merchandises and services in the Middle East.

Presently, the chief job is that in the United States, the high unemployment rate is negatively impacting the lives of its citizens which is why there is a demand to set an terminal to this issue. This twelvemonth, the unemployment rate is at 9.6 % which so far, registered as the highest over the recent old ages and indicates that the state is enduring from a bad fiscal economic status. This besides serves as a mark that the full US economic system has non yet recovered from the economic crunch that the state has experienced since 2008 ( Ortenz, T. , 2010 ) .

Financial and economic experts on the other manus are proposing that one of the effectual agencies for the US economic system to get by with this job is through tapping international markets such as the Middle East which is besides deemed to be executable and sensible given that in order to make more occupations and work out the job on high unemployment rates in the state, American companies need to tap markets outside of its state ‘s economic boundary lines ( Bergsten, F. , 2010 ) .

However, the program to tap the Middle Eastern market may most likely conveying approximately new sets of jobs for American companies such as the agencies on how they would be able to efficaciously market or sell American merchandises and services in a highly-conservative market such as the Middle East ( Angelidis, J. & A ; Ibrahim, N. , 1995 ) .

Aims of the Study

In line with the two chief identified jobs in this thesis survey which includes the high unemployment rate in the United States and the possible troubles that American companies may meet in footings of selling American merchandises and services in the highly-conservative market such as the Middle East, this thesis survey aims to turn to these jobs and concentrate on how American companies may efficaciously market their merchandises and services to the Middle East market and successfully tap this immense, profitable market.

Aside from the aforesaid chief aim, the writer of this thesis survey besides aims to turn to the undermentioned aims:

To place the unemployment rate in the United States and measure its effects on the criterion of life and economic conditions of unemployed American citizens

To find the stairss presently being implemented by the US authorities in order to turn to the presently high unemployment rate in the state

To measure whether or non the selling of American merchandises in the Middle East will so make more occupations in the state

To place the agencies on how Selling companies will be able to efficaciously market their merchandises and services in the Middle East

To place other benefits and advantages that the US economic system will derive from efficaciously marketing its merchandises and services in the Middle East

Research Questions

This thesis survey besides aims to reply the undermentioned identified research inquiries in line with the aims of this thesis survey:

What is the current unemployment rate in the United States?

How did the current unemployment rate in the United States affect the criterion of life and economic conditions of unemployed American citizens?

What specific stairss are presently being implemented by the US authorities in order to turn to the presently high unemployment rate in the state?

Will the United States ‘ economic system benefit from tapping the Middle Eastern market and marketing American merchandises in that specific part? How and why?

Will the United States ‘ economic system benefit from tapping the Middle Eastern market and marketing American merchandises in that specific part? How and why?

What other benefits and advantages will the US economic system addition from efficaciously marketing its merchandises and services in the Middle East?

What are the most effectual agencies on how Selling companies will be able to efficaciously market their merchandises and services in the Middle East?

Significance of the Study

This thesis survey on “ Marketing American Products in the Middle East to Make More Jobs in the USA ” is extremely important as it aims to permanently reference and work out the issue on the quickly increasing unemployment rate in the United States every bit good as the declining economic status of the state due to the planetary economic crisis.

This survey provides a clear image on the current position of the unemployed citizens in the state and their agencies of get bying with their state of affairs which is of import in order to understand the gravitation of the state of affairs every bit good as Begin believing on possible ways in turn toing the unemployment job.

In add-on, this thesis is survey is besides of import in the sense that it deals with the most effectual agencies of marketing American merchandises in the Middle East every bit good as how the tapping of the Middle Eastern market would profit and enable the United States to derive economic advantages out of this enterprise.

This survey will be formalizing whether or non the successful selling among the Middle East markets would so hold a positive consequence on the unemployment rate of the United States and would ensue to the creative activity of more occupations by American companies.

Dependent and Independent Variables

The dependent variables in this thesis survey include the undermentioned: a. ) the figure of occupations created by the American companies and the B. ) the addition or lessening in the unemployment rate of the United States. On the other manus, the independent variable in this thesis survey, is the act of marketing American merchandises and service in the Middle East.

In simple footings, the figure of occupations created by the American companies every bit good as the addition or lessening in the unemployment rate of the United States is dependent on the act of marketing American merchandises and service in the Middle East.

Act of marketing American merchandises and services in the Middle EastHypothesis and the Relationship between Variables ( Conceptual Model )

May or may non perchance impact

Number of Jobs Created in the United States

Depend on

May most likely affect

Unemployment Rate in the United States

H1: The figure of occupations created by the American companies and the unemployment rate in the United States will be positively be affected by the act of marketing American merchandises and service in the Middle East.

H0: The figure of occupations created by the American companies and the unemployment rate in the United States will be negatively be affected by the act of marketing American merchandises and service in the Middle East.

Literature Review

Basically, the literature reappraisal subdivision of this thesis survey was gathered out of a elaborate bite of the important, relevant and necessary literature reappraisals gathered from different text editions and beginnings that will back up or heighten the background information on the proposed survey. As an overview to the conceptual and theoretical model by which this survey is comprised of, this reappraisal of related literature subdivision will be made up of four major sub-topics which correspond to the identified aims of this thesis survey and these are the undermentioned:

The Unemployment Status in the United States- This literature reappraisal subdivision will depict in item the unemployment rate in the state and its effects on the criterion of life and economic conditions of unemployed American citizens every bit good as the stairss presently being implemented by the US authorities in order to turn to this issue.

The Impact of Marketing the American Products in the Middle East on the Creation of More Jobs in the Country- This literature reappraisal subdivision will depict in item the chief consequence of the act of marketing American merchandises and services on the creative activity of occupation chances in the United States.

The Effective Strategies and Tactics in Marketing American Products in the Middle East- This literature reappraisal subdivision will depict in item the agencies on how Selling companies will be able to efficaciously market their merchandises and services in the Middle East and eventually,

The Benefits and Advantages of Marketing American Products in the Middle East- This literature reappraisal subdivision will depict in item the other benefits and advantages that the US economic system will derive from efficaciously marketing its merchandises and services in the Middle East

The Unemployment Status in the United States

Harmonizing to Scholasticus, K. ( 2010 ) , the current declining status of the unemployment rate in the United States is one of the major issues that the state is confronting since the start of the twelvemonth 2010.

Apparently, the high unemployment rate in the United States is non an issue that merely popped out of nowhere but was a major consequence or effect of a series of events that the state experienced in the most recent old ages. One of these events is the economic recession which occurred in 2007 in the United States.

Contrary to many people ‘s beliefs that the high unemployment rate in the state was caused by something else, the economic recession was still the major cause of the current high unemployment rate in the United States even though the recession took topographic point three old ages ago. As of September 2010, the unemployment rate continued to mount up to more than 9 % and is expected to continuously rise until the beginning of the twelvemonth 2011 as predicted by the U.S. Bureau of Labor Statistics ( Scholasticus, K. , 2010 ) .

In a Reuters study written by Mutikani, L. ( 2010 ) , it was reported that a immense per centum of the immature grownup population in the United States are quickly being squeezed out from the labour force while the older population attempt to salvage their occupations and detain their retirement in order to get by up with the after-effects of the recession.

What is disturbing nevertheless is the fact that more and more American immature grownups are expected to see unemployment or the scarceness in the acquisition of full-time work experiences. Furthermore, a immense per centum of this peculiar age group has a higher opportunity of non measure uping for the unemployment insurance or even the societal safety cyberspace.

On top of this, bulk of these new strain of workers are expected to accept low-paying occupations in order to merely get money. While it is expected that the economic system will non instantly get by from the impact of recession and the fiscal crisis, the immature grownup population will hold to work harder in order to do a important consequence on the labour market.

The Impact of Marketing the American Products in the Middle East on the Creation of More Jobs in the State

Harmonizing to Yahya, A. ( 2010 ) , the Middle East market is sing a really rapid procedure of market-maturation which enables it to go less regional and more international. There is no uncertainty that due to the effects of globalisation, a highly-conservative market such as the Middle East is already accepting and widely-embracing international market tendencies. In fact, it is estimated that the selling activities in the full part will continually increase within the following five to ten old ages ( Kavoossi, M. , 2000 ) .

Furthermore, Al Mossawi, M. & A ; Rice, G. ( 2002 ) states that the fact that the Middle East market is already unfastened to the creative activity and direction of foreign transnational corporations within their native lands implies that the part is already willing to be associated and be exposed to the different beliefs and values that foreign markets possess in line with market and economic development.

Because of such market alterations hence, there is no uncertainty that American companies who intend to market their merchandises in the Middle East will most likely experience success in tapping such a immense and profitable market ( Cateora, P. , 2009 ) .

In add-on, there is a immense possibility that the success of American companies in seting up transnational corporations intended to market American merchandises and services in the Middle East part will make more occupations and open up more calling chances for the American people ( Rahn, R. , 2004 ) .

However, it is argued that American companies besides need to cognize and understand how the Middle East market works as it is far different from the American market. In order to successfully market to this part, American companies need to plunge itself with the civilization, faith, and even political beliefs of Middle Eastern people ( Rice, G. , 1999 ) .

The Effective Strategies and Tactics in Marketing American Products in the Middle East

Harmonizing to Usunier, J. ( 1993 ) , the key to understanding the Middle East market and set uping a successful concern in the part may be achieved through the development of an in-depth cultural apprehension. Since the full part is diverse, American companies need to cognize the cultural patterns of the people, particularly the people ‘s spiritual beliefs as these play an of import function in the successful constitution of concern relationships with them ( MERAC, 1987 ) .

Al-Makaty, S. et Al. ( 1996 ) states that even in the facet of advertisement and publicities, American companies need to see the cultural and spiritual beliefs of the people. Selling, advertisement and publicities are really of import to be efficaciously utilized by American companies in order successfully tap the immense and profitable market of the Middle East ( Onkvisit, S. & A ; Shaw, J. , 1999 ) .

For illustration, Suzzaana, M. ( 2010 ) states that promotional points have proven to be effectual selling schemes that encourages Arabs and the remainder of the Middle Eastern market to seek a specific merchandise. Promotional merchandises are of import in enabling this market to remember the trade name name of the merchandise being introduced in the market. Aside from this tactic, there are many other selling schemes that American companies may follow in order to successfully market and tap the Middle East market. All they need to make is to understand and larn the civilization of the people and set up good relationships with them.

The Benefits and Advantages of Marketing American Products in the Middle East

Harmonizing to Selengut, S. ( 2009 ) , aside from the possibility that the effectual selling of American merchandises in the Middle East will convey approximately more occupation chances for American citizens, there is besides a possibility that the closer ties and relationship between the two civilizations will advance integrity and farther beef up economic ties between the two states. The concern bond will besides enable them to understand and portion one ‘s civilizations and beliefs and hence strengthen the two civilizations ‘ concern relationship.

Furthermore, this concern relationship may besides ensue to more investings in the hereafter on both parts. Furthermore, more economic advantages and benefits may be gained by both the American market and the Middle East market should they go on to develop a good and well-established relationship ( Rahn, R. , 2004 ) .

Decision

The fast-increasing unemployment rate in the United States which resulted to the assorted worse effects on the full society is an ever-growing job that needs to be addressed in the state. And one of the most effectual agencies of turn toing this job is through the creative activity of more occupations in the United States that would let its citizens to be employed.

This thesis survey proposes that the creative activity of more occupations in the United States may merely be achieved through the effectual selling of American merchandises in the Middle East market which is considered to be a highly-profitable and immense market which remains untapped.

The overpowering chances in tapping the Middle East market is what this thesis survey proposes as the chief solution that will eventually set an terminal to the ever-growing job on joblessness in America. Furthermore, the effectual selling of American merchandises in the Middle East market is besides expected to convey in more benefits and advantages for the United States and its people aside from seting more occupations for its citizens.